Create Personalized Audiences Built Off 1st Party Sales Data for Customer Acquisition

Utilize Surfside to understand your current customer and build proprietary predictive audiences for efficient customer acquisition. Combining Surfside’s platform and consumer insights with 1st party data enables easy audience creation, advertising activation and measurement tied to online sales. Through Surfside’s integrations across POS, CRM and e-commerce software, we provide a single-view of your customers connecting offline and online 1st party data for personalized marketing campaigns.

Purpose Built Audiences for Direct-to-Consumer Marketing

Influence and reach consumers based on their e-commerce actions and at a time and place where they are likely to convert. Utilize proprietary data to build audiences that directly influence purchasing decisions based on the consumers environment like while they are at work or back at home online shopping. Custom built audiences are enabled across all devices and deliver display, video, native and audio advertisements on over 1M apps and websites.

Measure Everything Back to Sales

Optimize media across all channels and attribute audiences, creative and advertisements back to your online sales. Visualizing the customer’s path to purchase and ensuring that your media is driving incremental sales, strong customer lifetime values and new customers for your direct-to-consumer business.