Create Personalized Audiences Built Off 1st Party HIPAA Compliant Data for Customer Acquisition

Surfside empowers global pharmaceutical brands, healthcare providers, doctors and consumers with location, purchase and behavior data to target their audiences and drive action in real-time. Utilize Surfside to understand your current customer and build proprietary predictive audiences for efficient customer acquisition and brand awareness. Combining Surfside’s platform and consumer insights with 1st party data enables easy audience creation, advertising activation and measurement tied to online sales and/or prescription lift. Through Surfside’s integrations, we provide a single-view of your customers connecting offline and online 1st party data for personalized marketing campaigns.

Purpose Built Audiences for Health and Wellness Marketing

Influence and reach consumers based on their online and offline actions and at a time and place where they are likely to convert. Utilize proprietary data to build audiences that directly influence engagement and conversion based on consumer/patient/doctor location, symptom, speciality, prescription habits or more. Custom built audiences are enabled across all devices and deliver display, video, native and audio advertisements on over 1M apps and websites.

Measure Everything Back to Script Lift or NPI Exposure.

Optimize media across all channels and attribute audiences, creative and advertisements back to your engagement and conversion metrics tied to sales, visitation and National Provider Identifier (NPI). Visualizing a doctors, patient, and consumers path to purchase and ensuring that your media is driving incremental sales, strong customer lifetime values and awareness for your Health and Wellness business.