Connect and Influence Personalized Audiences Built Off 1st Party Data and Robust Voter Files

Utilize Surfside to understand your current and future voters and build proprietary predictive audiences for driving votes, awareness and engagement. Combining Surfside’s platform and consumer insights with 1st party data enables easy audience creation, advertising activation and measurement tied to online engagement metrics and real-world visitation data. Surfside maintains a complete view of people and their connected devices across the US and Canada to provide a single-view of your customers connecting offline and online 1st party data for personalized marketing campaigns.

Purpose Built Audiences for Political Marketing

Surfside’s customer graph is a unique and accurate view of 99% of people with a connected device. The combination of Surfside’s location, behavior and purchase data in conjunction with over 195M voter records, unveils insightful characteristics and traits that allow our partners to better understand the audience with the highest propensity to convert/engage, while providing pinpoint accuracy and precision to deliver messaging in the proper locations. Utilize proprietary data to build custom audiences that directly influence voter outcomes across display, video, native and audio advertisements on over 1M apps and websites.

Real-time Measurement and Optimizations

Optimize media across all channels and attribute audiences, creative and advertisements back to your online engagement, digital conversion events, and foot traffic data. Visualizing the customer’s engagement and actions across all available touchpoints ensure that your media is driving incremental value, influencing and educating your target audiences and building a stronger base for your initiatives.