Turning Customer
Data Into Personalized
Marketing
Surfside is an end-to-end marketing technology that aggregates your 1st party data across all customer touchpoints. Allowing advertisers the ability to better understand, target and measure how to influence current and future customers.
Surfside is an end-to-end marketing technology that aggregates your 1st party data across all customer touchpoints. Allowing advertisers the ability to better understand, target and measure how to influence current and future customers.
COMMERCE MEDIA
Generating More Revenue for Brands and Retailers
Engage with shoppers at the point of purchase through Retail Media. A high-impact and flexible advertising channel that gives brands and retailers a new way to drive sales and influence purchasing.
Build Custom Audiences Based on Enriched First Party Data
Add location, purchase and demographic attributes to your customer data to create detailed and proprietary target audiences, differentiating your media buying from readily available datasets and 3rd party audiences.
Execute Omni-channel Marketing Campaigns
Activate personalized and targeted campaigns across connected devices like desktop, mobile, tablet, OTT and CTV. Using Surfside’s owned and operated Demand Side Platform, we prioritize people that match your target audience and campaign goals.
Measurement Tied Directly to Sales and Store Visits
Real-time feedback on the success of your audiences and marketing campaigns tied to real-world success metrics like sales, return on ad spend (ROAS) and store visitation. Access dashboards and consumer insights to better understand what drives growth.
Bringing Consumer Intelligence and Activation to Data Collection
Enrich your 1st party data with Surfside’s Experience Graph to better understand the attributes that define your customers and the marketing identifiers that enable you to reach them. Connecting your online and offline data sources across previously siloed platforms, creating a single-view of your customer across all their devices.