All campaigns function on a 1-day view-through model. Once a user is exposed to the ad, Surfside tracks this user’s activity for 24 hours to see if they made a purchase. If Surfside measures that the user’s device ID buys the brand featured in the ad they were exposed to, this purchase will be attributed to the Surfside campaign.

While the Surfside dashboard defaults to a 1-day view-through model, we have the ability to change this model in real-time in the dashboard if there is another attribution window you would like to look at.

All brands will have access to general media metrics such as Impressions, Clicks, and Media Spend. Surfside will also provide you with conversion details as well, so you’ll be able to see Surfside Driven Product Conversions, Surfside Driven Product Revenue, and your Return on Ad Spend. All conversion metrics are filtered for your brand sales only.

Currently brands participating in the program are seeing a 2x-4x ROAS. To note, these ROAS benchmarks can vary greatly based on location and category.

At this time, we are not sharing impressions or conversions by Retailer, to protect their privacy. With that being said, we are able to provide you with a sample list of retailers we are actively targeting if that would be helpful.

Currently, tracking Commerce Media conversions in Google Analytics is not feasible. Google Analytics is primarily designed to measure website traffic for retailers on their owned and operated websites. Consequently, it does not facilitate the incorporation of UTM parameters to retrieve data into a brand's dedicated Google Analytics account.

No, confirming we are not able to provide you with the Order IDs for the Surfside Driven Conversions, as this is retailer specific data that brands will not have access to. For house ads (retailers advertising their own brands on their website), confirming we can provide the Order IDs, since the retailer owns both the brand and website.

It's great that you’re already running a similar program. If your brands are available on retailers using e-commerce solutions outside of the solution you’re currently integrated with, coupling the current ads you're running with Surfside’s Commerce Media offering can help you reach a larger audience in those markets where your partner’s eCommerce menus are not used. Our Surfside program is not limited to a specific online menu system. Like our general products, we remain neutral in the market, allowing for greater brand visibility when promoting your brands through any commerce media program.

In addition, please note that the similar programs that exist are limited to sponsored product listing ads (PLAs). These ads have the same appearance, functionality, and format as the standard product cards on their menus, and they do not support animation, video or rich media features.

Surfside’s Commerce Media program offers more robust and prominent ad placements in key areas of your retail partner menus that drive increased exposure and performance by enabling additional optimizations opportunities and cost efficiency benefits. Sample placements and units include:

• Homepage Hero Units
• Category Headers
• Brand Pages Headers
• Shoppable Ads (with Add to Cart Functionality)
• Shopping Cart Adhesion Units
• Shopping Cart Header Units
• Rich Media/Video/Animation Formats are available.

Surfside will only advertise brands that are actively available and in-stock on your website. If there are any brands available on your menu that you do not want advertised, we’ll establish an exclusion list at the beginning of the partnership to ensure Surfside does not run ads for products you do not want to advertise. You can update your exclusion list at any time by contacting your dedicated customer success team at Surfside.

The brand ads will run as long as you (the retailer) have the product in stock.

Surfside utilizes an automated system through our ad platform that effectively disables brand advertisements on any retailer's platform where a specific product is out of stock. With comprehensive eCommerce integrations across all retailers, Surfside has access to real-time data on the availability of products we advertise. This allows us to promptly detect any items that become unavailable and cease advertising them accordingly.