Challenge

Vaporizer brand Co2lors wanted to reach consumers in specific local markets and drive them to purchase at partner retail locations. This required a technology that could build, identify, and reach existing shoppers at target retailers and consumers who were most likely to buy the product.  

Results

Tapping into Surfside’s existing dispensary network through The Surfside Cannabis Co-Op Program, Co2lors was able to activate dispensary-level customer data and build audiences of loyal cannabis buyers, heavy flower purchasers, and vape and cartridge purchasers based on Surfside’s existing integration with Colorado-based LivWell dispensaries.

Surfside helped the team target the right consumers through existing ecommerce data and built compelling ad creative that promoted the product and drove the audience to the closest LivWell dispensary. Surfside delivered reports on performance back to both LivWell and Co2lors to track sales and foot traffic results that allowed for complete transparency and enhanced optimizations based on product-level sales.