Challenge

From the Earth, a Missouri-based medical dispensary with multiple locations, wanted to reach cannabis patients and drive them to retail locations and ecommerce stores. The team partnered with Surfside to identify consumers with medical cards for cannabis and reach those audiences with personalized ads.  

Results

With Surfside’s lookalike audience capabilities, From The Earth was able to upload first-party customer data and create new groups of customers that had similar characteristics to their current customer base. The most important factor was whether these potential customers had their medical cards. 

By targeting consumers who had purchased cannabis legally in Missouri, the ad campaign ran across desktop and mobile, displaying some of the most popular cannabis brands that From The Earth dispensaries had in stock. The team worked with Surfside to build ad creative that showcased the products in stock in order to generate higher engagement and excitement.