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How Surfside's Commerce Media Doubled Growth for Glorious' Brand
"We used Surfside’s Commerce Media ads to support revenue across our retail footprint in the Northeast and have been thrilled with the ability to drive incremental sales and see real results. By delivering ads directly where product is being sold online, we saw a measurable lift in sales month over month and have already expanded the campaign across our multi-state wholesale network!"
Challenge
Glorious wanted to drive incremental sales and elevate brand awareness across their retail footprint. A typical dispensary will carry an average of 1,500 SKUs, which presented a challenge for Glorious as they looked to gain market share in the Northeast and Midwest.
Results
Surfside utilized its Commerce Media Platform to secure proprietary and premium ad placements for Glorious products directly on their retailers’ ecommerce menus. Ads were delivered based on Glorious’ in-stock availability across the top of menus and within the checkout experience, to maximize sales and ROAS. Glorious was able to reach a consumer-base with proven intent to purchase, by influencing them at the point of purchase, improving their market share and becoming a Top 10 brand by revenue and order volume across all their retailers.