Challenge

In a progressively competitive market with thin margins, Redi sought unique opportunities to improve their online user experience to help increase topline revenue. Redi was looking to monetize unused real-estate within their ecommerce store, creating a shopping experience that was personalized based on customer purchase habits, while providing their brand partners an opportunity to be featured at the online point of purchase.

Results

Through Surfside’s Commerce Media Platform, Redi was able to deliver custom content through sponsored listings and prominent ad placements to active online shoppers based on their purchase preferences.

Redi turned unused space on their website into a profit center and received supplemental revenue from ad spend generated by brand advertisers.

Onsite brand advertisers saw a drastic increase in sales and market share, but the halo effect of purchases and activity lifted ecommerce activity and sales across all brands, improving Redi’s relationship with wholesalers and generating a new high margin revenue stream through advertising.